About us


(pronounced HU-GAH) is a beautiful Danish word that you can actually not translate in just one word.

“Hygge” or “cozying around”, is a concept the Danes prize very highly. “Hygge” is a feeling as well as an action and a way of being and it is an integral part of everyday life in Denmark. Their incredible focus on hygge is one of the main reasons the Danes are constantly voted as the happiest people in the world. They know it’s the little things that make the big difference in our true sense of wellbeing. It's the celebration of life's small shared moments, whether it be lighting candles in your home, dinner with friends, having a coffee in a beautiful mug or spending time with your kids.

To me, all the items that we sell in our webshop create that special, happy, cozy 'hygge' feeling.


What we try to reach/achieve with the Hygge concept store! 


We are interested in brands that tell us a beautiful story like for example GOBABYGO. The owner of this brand was in need of products that could help improve her son's motor skills. Because he was born two months premature, he had difficulties learning how to crawl.  That's why she developed products that help children improve their motor skills.


  • Ecofriendly!

Almost every brand that we sell on our webshop is made/produced in factories in Denmark or in the rest of Europe under well working circumstances. A lot of products that we sell are also hand made or hand painted by the designers themselves. Every handmade piece is unique and it doesn't take part of the mass consumption industry. 


  • Materials!

We sell products with:

the GOTS (The Global Organic Textile Standard) LABEL. This label is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria. A textile product carrying the GOTS label contains a minimum of 95% certified organic fibres. 

Oekotex 100 label: It's the worlds leading certification for textiles and and it ensures us that the finishing product does not contain any kind of harmful substances and chemicals.


I Hope you all love the articles as much as I do. If you have any suggestions or questions, don't hestitate to contact me, it will be my pleasure to help you.


And don't forget! Keep it HYGGE at all times. :)